Beams by Voicu Bar, included in the RDW 2025 promotional campaign. Wood at the heart of contemporary local design

We are thrilled to announce the inclusion of the Beams Bar in the promotional campaign for Romanian Design Week 2025, the most important multidisciplinary festival dedicated to creative industries in Romania, now in its 13th edition.

Chosen to represent the spirit of the new generation of Romanian design, the Beams Bar immediately captures attention with its minimalist visual language, artisan touches, and robust, voluminous silhouette.

Crafted from solid oak wood, based on a concept designed by Voicu, Nord Arin designer, the Beams Bar is a meeting point between tradition and avant-garde, between the raw power of wood and the refined aesthetics you expect to find in contemporary living spaces. A landmark product in Nord Arin's portfolio, the Beams Bar represents a pure symbol of contemporary Romanian design.

Romanian Design Week 2025 will take place from May 16-25, at the former CINA restaurant, located at Benjamin Franklin St. no. 10, Bucharest.

The Story. A Discourse on Strength, Emotion, and Durability

The concept of the Beams Bar is rooted in nature, in the archetypal image of four solid wooden beams tied together with metal bales. Voicu managed to transform this raw source of inspiration into a piece of furniture that impresses with its almost cubic, masculine silhouette. The bar's design stands out with the artisanal fronts of its two massive doors, where the oak "hearts" are brought to the forefront, as a seal of authenticity.

The Beams Bar is a design object that articulates the tension between modular order and the unpredictable nature of natural cracks. The oak bar leverages the radial fragmentation of the trunk as a plastic discourse on time, memory, and process, set on a pedestal-like structure that evokes organic morphologies in an almost archaic key.

Voicu, Nord Arin Designer

Made from sustainably sourced oak wood, each Beams Bar is a testament to timeless indigenous design, unique in its aesthetics, grain, and specific coloration of each individual tree. The artisanal design, superior materials, processing techniques, and natural finishes make this bar a standout piece in any contemporary setting, furniture that ages with elegance and acquires a distinct patina.

The Beams Bar can be configured with straight legs or with a branch-shaped leg, hand-cast in aluminum. The latter faithfully reproduces the anatomy of an oak branch, suggesting stability, durability, and a deep connection to the source tree. The choice of these details is by no means accidental — they speak of a sturdy construction, the imperfect beauty of nature, and the balance between form and functionality.

Inside, the intelligent compartmentalization is designed for easy storage of drinks, glasses, a mini espresso machine, and even a mini-fridge, allowing wine to be served at the ideal temperature. Upon request, the Beams Bar can be equipped with interior LED lighting with an opening sensor, for added charisma and spectacularity.

The Beams Bar: A Journey of Success

Launched at Salone del Mobile in 2018, the Beams Bar has garnered widespread global recognition and appreciation. Clients from various corners of the world choose the Beams Bar for its imposing presence and ingenious mix of design, craftsmanship, and enhanced functionality – from the Middle East to the USA.

Since its launch, the piece has been exhibited at numerous international design and furniture fairs, including Salone del Mobile Milano and BIFE-SIM Bucharest. This year, the product was selected for the Romanian Design Week communication campaign, being considered a representative object for the current wave of contemporary indigenous design.

A Remarkable Presence in Varied Contexts

With its timeless aesthetic, the Beams Bar integrates harmoniously into a variety of furnishing styles, bringing with it the raw power of nature and the refinement of artisan detail.

In residential spaces, the Beams Bar becomes an ideal statement piece for contemporary living rooms or sophisticated dining areas, in interiors with minimalist, industrial, rustic-modern, or mid-century modern accents. Where natural materials, raw textures, and earthy tones prevail, Beams adds depth and uniqueness. Placed in a lounge corner or as a central element between the dining and relaxation areas, the bar creates an intimate and refined social space.

In HoReCa spaces, Beams fits perfectly into fine dining restaurants, boutique wineries, or premium hotel lobbies, where it can become not only a functional element but also a memorable visual landmark. In such contexts, its impressive volume and artisanal details can lend the space a warm, authentic, and exclusive atmosphere, creating an ideal ambiance for those seeking memorable visual and tactile experiences.

Whether chosen for a contemporary urban setting or a nature-inspired design concept, the Beams Bar gracefully asserts itself, adding aesthetic and emotional value to any space it occupies.

Beams: A Collection of Simplicity and Natural Refinement

The Beams Bar is part of the Beams collection, one of the most appreciated design lines in Nord Arin's portfolio. Launched in 2018, the collection achieves that delicate balance between the raw materiality of wood and the discreet elegance of contemporary forms.

The Beams collection brings together statement pieces that explore the same aesthetic themes: the raw power of nature, unpolished beauty, balance, and authenticity. Every object in this collection — from tables to sideboards and chests of drawers — retains the distinctive visual language inspired by the massive structures of oak beams, reinterpreted in a sophisticated and contemporary register.

Integrated into a common environment, these pieces mutually enhance their beauty and strength, creating interiors that are both warm, sophisticated, and timeless.

For interior designers, architects, and art lovers, the Beams collection becomes not just an aesthetic choice but a declaration of principles: authenticity, durability, excellence. In a world where true values are increasingly rare, Nord Arin, through the Beams collection – with the Beams bar as its flagship product – offers a refuge of uncompromising artisanal quality and meaningful and profound design.

We invite you to enter the Beams universe and discover our vision of contemporary design inspired by nature!